Can small businesses utilize big data? Absolutely - and it’s imperative to understand market trends and patterns to make smart decisions as a tourism operator. In this episode, host Tracey Strnad chats with Grey County Business Enterprise Center Manager Courtney Miller on where tourism businesses can turn to learn about the resources available to tap into the vast pool of data available. RTO7 Tourism Experience Development Specialist Kim Clarke defines how small tourism businesses can utilize data to grow their business and gives tips on how to get started. Tourism Maverick and T3 Accelerator Coach Dallyce Macas sheds light on the tourist visits that are occurring in Tourism Region 7, as well as smart advice on the use of surveys to capture data.
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